Every business needs a bright spark now and then...

Every business needs a bright spark now and then...

We LOVE developing creative ideas, designs and marketing strategies for small businesses. Read More

DUCKS IN A ROW...

DUCKS IN A ROW...

We offer a "pick 'n' mix" range of marketing services and advice that will help you get your marketing and business ducks in a row. Read More

 

Your brand is more than just a logo…

I have to say I get 'slightly' annoyed when I see creative design and "marketing" companies talking about your brand, as if brand is all about the logo, look and visual style of your business.

Your BRAND is more than just a logo!

Your business brand is the very essence of your business and your visual "brand identity" is simply the representation and communication of your brand values. And a visual one that can help your customers and potential customers recognise you with ease and consistency.

So for me, and the team at Just Too Busy, when we help you create your brand, we are doing MORE than just designing you a new logo (although this is something we do very well, I have to say!).

Your business brand consists of key elements that you need to understand and define, so that you can commun...

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Lo-Tech Your Marketing….

In these days of social media, online marketing, SEO and more sometimes going back to basics is the way to go. I'm talking about "lo-teching" your marketing.

I did some direct mail marketing for a client of mine and I decided we should do a 'split test'. You see, the DM approach is usually the glossy flyer or promotional item sent to you target market in the hopes this impresses them so much that they become your customer. and if done right that can work.

However, one of the biggest barriers to DM is getting your 'target' to even open your letter or packet or read the flyer that comes through their door.

So our split test involved a really simple tactic

Have a think…...

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FREE Webinar from Just Too Busy

3 MUST HAVES For Creating a Successful Business Brand

This is a 1-hour FREE webinar where you will discover the THREE fundamental elements of creating, defining and understanding your business brand. For more information click here to go the EventBrite page.

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The Business Blogging Network

Again, Just Too Busy's MD Alex Stone, has been asked to contribute her expertise and knowledge, this time to The Business Blogging Network. Alex wil be posting regularly on the site with business and marketing gems. see her first two posts here.

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Do You Know Business?

Just Too Busy's MD Alex Stone has been asked to be a regular columnist for We Know Business magazine.

In her first issue (Dec 2010) Stone discusses the principles behind successful small business marketing – the WHO, the WHAT and the WHY. To read the full article, "Putting Your Brand Before Your Plan", which also appeared in the hard copy of the magazine, click here.
 

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How to define your business brand…

I love the process of creating a brand (and this is more than just a logo – watch this space for my next post) and for small businesses this often involves their entire business proposition and positioning.

So when I work with my clients, the majority of whom run small businesses, when we talk about brand, we are talking about their whole business, their offering, their target markets and how they can differentiate themselves from the competition and entice their target markets to spend their money with them.

Many small businesses will start marketing and promoting their small business without really thinking through what it actually is they are marketing and promoting and this often means they end up spending money on marketing that’s not working as well as it should for them – because th...

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What’s your Wordle?

I have JUST discovered what a Wordle is. Well, actually I have seen these beautiful word clouds around for ages but just thought they were a design style. I never realised that there was an online tool that allowed you to create your very own Wordle. And.. it… is… AMAZING!!!

Saying I LOVE this tool is no understatement. It is fab-u-lous!!!

I did a search on google for “what’s a wordle” and cam across this great post. I loved the comparison between Michell Obama’s speech and Sarah Palin’s. So I found the Wordle tool online and decided to input my bio into it (the bio I use for my website and all my speaking gigs or anything else that needs a bio).

This, with a little customisation of fonts and colours (you can’t change the words once the Wordle has been created) is my BIO wordle:

Isn’t it ...

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What’s Your Distraction Reaction?

You might be wondering what a distraction reaction is. Despite being a catchy phrase I came up with the other day, it’s actually a real phenomenon.

Think about it. How do you deal with distraction? What do you do when you’re working on one thing and then something else vies for your attention? How you manage this is your “distraction reaction” and it’s crucial to how successfully you manage your time.

Types of “Distraction Reaction”

Some people will stop what they are doing, deal with the new thing and then maybe go back to what they were doing before or get completely distracted and do something else altogether. not a great time management technique but an easy habit to fall into (especially if you are procrastinating about the original task in the first place!).

Others will ignore  the new task, or distraction, entirely, until they have finished what they are working on, and then they will deal with it. Even more restrained people will put it on their priority list and get it to in the proper order.

I’m kind of in the middle.

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IS content KING?

I read this great post last week called “60 Proven Ways to Increase Your Online Marketing Influence” on the Hubspot blog and I bookmarked it because I knew I would want to come back to it: 1) to refer to and remind myself of the ways mentioned and 2) because I realised it would be a good basis for a post of my own.

Out of the 60 ways included in the list, 12 of them (that’s 20%) mentioned directly or referred to “content” or “message”.

So IS content King?

Errr simply: YES. Without content you would have no blogs, no newsletters, no websites, no sales letters, no stream, no feed, no… anything. So yes it IS king, but only if you get it right.

Your content is the real vehicle for getting your business, message, brand and more out there – the ways you do it i.e...

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Social Media and Marketing: Using Your Head

During my usual weekly rummage through the delights of the Internet I came across this absolutely wonderful post by Frank Strong, the director of Public Relations at Vocus & PRWeb, a client of TopRank Online Marketing and featured on Top Rank Blog.com. It was called “7 Social Media Lessons from Mr. Miyagi in the Karate Kid”.

A well crafted, currently relevant (vis a vis Karate Kid 2010) and a fondly nostalgic blog post, it really summed up the best way to approach social media and the ways I myself try to approach it. However, out of all the words of Miyagi wisdom “using head for something other than target” hit home the most for me as I see this applying to all forms of marketing and promotion, not just social media.

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