A clearly defined business brand means you will be able to express your business or offering to your target market(s) in a way that will connect with them, that they will identify with and be more likely to respond to.
When we help you with you business brand, we look at all aspects of your business, from you product or service list, pricing, target markets, marketing (or business) goals, features and benefits, key messages, creating a clear and consistent brand identity that makes your marketing easy!
What you get:
- Personal attention and guidance to help you understand your business and how to implement your small business marketing
- A-ha moments about your business and what it is really all about
- A clear understanding of how you are positioning your business and how you want it to be perceived by your target markets
- A comprehensive brand document that sets out your brand, marketing messaging and positioning, develops the key customer benefits of your business, defines your target markets, creates your point of difference and strap line (your business name too if you don't have one), sets your creative direction and more…
Your brand document becomes the living, guiding principle behind any marketing you do and makes it more successful. Clear branding is as important to a small businesses today, as a mobile phone is to a teenager!