Every business needs a bright spark now and then...

Every business needs a bright spark now and then...

We LOVE developing creative ideas, designs and marketing strategies for small businesses. Read More

DUCKS IN A ROW...

DUCKS IN A ROW...

We offer a "pick 'n' mix" range of marketing services and advice that will help you get your marketing and business ducks in a row. Read More

 

Category Blog

Lo-Tech Your Marketing….

In these days of social media, online marketing, SEO and more sometimes going back to basics is the way to go. I'm talking about "lo-teching" your marketing.

I did some direct mail marketing for a client of mine and I decided we should do a 'split test'. You see, the DM approach is usually the glossy flyer or promotional item sent to you target market in the hopes this impresses them so much that they become your customer. and if done right that can work.

However, one of the biggest barriers to DM is getting your 'target' to even open your letter or packet or read the flyer that comes through their door.

So our split test involved a really simple tactic

Have a think…...

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FREE Webinar from Just Too Busy

3 MUST HAVES For Creating a Successful Business Brand

This is a 1-hour FREE webinar where you will discover the THREE fundamental elements of creating, defining and understanding your business brand. For more information click here to go the EventBrite page.

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Social Media and Marketing: Using Your Head

During my usual weekly rummage through the delights of the Internet I came across this absolutely wonderful post by Frank Strong, the director of Public Relations at Vocus & PRWeb, a client of TopRank Online Marketing and featured on Top Rank Blog.com. It was called “7 Social Media Lessons from Mr. Miyagi in the Karate Kid”.

A well crafted, currently relevant (vis a vis Karate Kid 2010) and a fondly nostalgic blog post, it really summed up the best way to approach social media and the ways I myself try to approach it. However, out of all the words of Miyagi wisdom “using head for something other than target” hit home the most for me as I see this applying to all forms of marketing and promotion, not just social media.

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