These days most people consider a website to be all important. Some businesses do still get by without one, admittedly, but the general consensus is that to have a successful business you need an online presence in the form of a website.
So if you do have a website the question is: Is it working for you? (If you don’t have a website that is a different matter entirely and one which I can help you resolve.)
So, is your website working for you?
The first issue with that question would seem to be: how do you know if it is working for you or not? How can you tell? This just leads to more questions I’m afraid:
What is the purpose of your website?
I.e. why does your business need one and what are to you trying to achieve by having one?
Answers to this might include: selling your products online more quickly and easily than by mail order or by brochure or in a shop. It could be that you want to be able to direct potential customers to a place where they can get more information about you so that you don’t have to spend lots of your time on sales calls or sending out expensive brochures.
Or it could be that you want a site that exists for the benefit or your existing customers, so they can interact with you and your business and access your products and services without needing to engage directly with you, therefore cutting your overheads and increasing their convenience. I am sure there are more answers to that question but those are the main three (in my opinion).
So which answer is it for you? Make a list about what you want your website to do and achieve – be as specific as possible as this will guide you in making sure it is doing what you want it to.
Secondly, you need to consider that if it isn’t working for you – what to do about it.
Without going into too much detail, let’s take each type of website in the example answers above and go through key information they should and things to consider adding to your site to improve it.