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Every business needs a bright spark now and then...

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Category Business Focus

Making the most of your networking minute


I do some networking for my business and in fact it has proven to be such a good form of marketing for me, that I am planning to do a lot more this year.

One thing that I read about quite often is how to make the most of your networking or how to be more confident in your networking. This not really something I worry too much about, being quite a confident and outgoing person.

However, I know that to some people networking is the horror of horrors – just as public speaking once was for me. And so any tips at all on more confident networking are always going to be of interest.

But there is more to confident networking than a few hints and tips.  It really comes down to how confident you really are about your business and your ability to do your job or serve your clients well.

In terms of networking this is crucial, because if you don’t believe in yourself or your business proposition then you aren’t going to come across as particularly credible.

Also, if you don’t really understand what you are offering and how it benefits your clients then again when you are networking and someone asks you “What do you do?” – you aren’t going to say the right thing, which really means you won’t be making the most of your networking minute.


To make the most of your networking minute and to be more confident in your general networking you must:

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Last night I had a dream….


(I am quite a vivid dreamer and often dream the strangest things so bear with me ok?)

My dream was that I was working on the marketing strategy of a middle sized manufacturing company that was experiencing lots of difficulties due to the current economic climate, both in and outside their company.

Outside: their sales were falling, customers were looking elsewhere for cheaper products and costs were rising.

Inside: their employees were getting nervous about being made redundant and so morale, productivity and quality were all falling having a knock-on effect on the operations of the business.

Weird right – but I told you I dream the strangest things!

So, I was looking at their marketing strategy and knew that I needed to address both the outside and the inside problems.  OK , the dream ended here and I woke up….

But I couldn’t stop thinking about what I would have done had this company been one of my clients……

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Leave our language alone – please…..

Good morning! I just had to write this very short post and rant about a news item I saw over the weekend on BBC Breakfast News. Apparently Birmingham City Council wants to drop the use of the apostrophe and is encouraging everyone else to drop it too!

Now given my almost obsessive nature about grammar I was sitting staring at my television in absolute shock and horror. There I was listening to nonsense about dropping the apostrophe from the English language because people didn’t know when to use or not to use it and my jaw was literally dropped open. (Quite a funny sight on a Saturday morning in my PJs I can tell you!)

So I know I have covered this issue in a previous Just Too Busy newsletter, but I think it is apt to include it again. Here goes:

If, li...

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Quick fixes just don’t work

Over the last few months and even more noticeably over the last few weeks I keep getting messages into my inbox about Getting Clients Now and Beating the Recession.

Very enticing, very exciting, just what we all need right now?  YES! And NO….

YES… because who wouldn’t want more clients and if you are struggling to find them then these kind of messages would certainly catch your eye. (If Woolies can go under then who is safe?)

NO…I am crazy? NO! Panicking and quick fixes are just not the answer.  Your clients can tell you are panicking – who doesn’t think that the high street is panicking with every shop having a sale?  That’s my point.

If you look like you are in need of clients, if you look like you are panicking – then you probably are and this will keep clients away from you much in ...

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