Category Just Too Busy

Your brand is more than just a logo…

I have to say I get 'slightly' annoyed when I see creative design and "marketing" companies talking about your brand, as if brand is all about the logo, look and visual style of your business.

Your BRAND is more than just a logo!

Your business brand is the very essence of your business and your visual "brand identity" is simply the representation and communication of your brand values. And a visual one that can help your customers and potential customers recognise you with ease and consistency.

So for me, and the team at Just Too Busy, when we help you create your brand, we are doing MORE than just designing you a new logo (although this is something we do very well, I have to say!).

Your business brand consists of key elements that you need to understand and define, so that you can commun...

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How to define your business brand…

I love the process of creating a brand (and this is more than just a logo – watch this space for my next post) and for small businesses this often involves their entire business proposition and positioning.

So when I work with my clients, the majority of whom run small businesses, when we talk about brand, we are talking about their whole business, their offering, their target markets and how they can differentiate themselves from the competition and entice their target markets to spend their money with them.

Many small businesses will start marketing and promoting their small business without really thinking through what it actually is they are marketing and promoting and this often means they end up spending money on marketing that’s not working as well as it should for them – because th...

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What’s your Wordle?

I have JUST discovered what a Wordle is. Well, actually I have seen these beautiful word clouds around for ages but just thought they were a design style. I never realised that there was an online tool that allowed you to create your very own Wordle. And.. it… is… AMAZING!!!

Saying I LOVE this tool is no understatement. It is fab-u-lous!!!

I did a search on google for “what’s a wordle” and cam across this great post. I loved the comparison between Michell Obama’s speech and Sarah Palin’s. So I found the Wordle tool online and decided to input my bio into it (the bio I use for my website and all my speaking gigs or anything else that needs a bio).

This, with a little customisation of fonts and colours (you can’t change the words once the Wordle has been created) is my BIO wordle:

Isn’t it ...

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What’s Your Distraction Reaction?

You might be wondering what a distraction reaction is. Despite being a catchy phrase I came up with the other day, it’s actually a real phenomenon.

Think about it. How do you deal with distraction? What do you do when you’re working on one thing and then something else vies for your attention? How you manage this is your “distraction reaction” and it’s crucial to how successfully you manage your time.

Types of “Distraction Reaction”

Some people will stop what they are doing, deal with the new thing and then maybe go back to what they were doing before or get completely distracted and do something else altogether. not a great time management technique but an easy habit to fall into (especially if you are procrastinating about the original task in the first place!).

Others will ignore  the new task, or distraction, entirely, until they have finished what they are working on, and then they will deal with it. Even more restrained people will put it on their priority list and get it to in the proper order.

I’m kind of in the middle.

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Authentic Networking finally takes shape

You may remember (or may not as it has been a while since I updated this blog – just blame the fact of being Just Too Busy!) that I did a post on how to make networking work for your business. If you don’t remember, and I won’t blame you if you don’t, then here is the full article from last November : “Networking: How to make it work for your business”.

Well, I am delighted to say that the authentic networking I mentioned in that article has now taken shape as an actual, real-live event: the new Authentic Networking group for small businesses based in Horsham, Worthing and everywhere in between.

Now in the context of a potentially (if not actually) global blog, that probably doesn’t sound like much. But for me it is a personal achievement that I have been wanting to do for some time.

I am ...

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Internet Marketing versus ‘real’ marketing – a RANT!

Yes I am having a rant!

Very simply, it really frustrates me to see “Internet Marketing” being touted as the answer to a small business’s marketing dreams. I come across so many instances of pure marketing being substituted with Internet marketing that I wonder if anyone who reads that information will ever move beyond the IM holy grail of building a list, selling online products and holding teleseminars and workshops (oh and don’t forget the flagship product of exclusive one-to-one coaching.)

So yes I am having a rant about how Internet marketing is portrayed and then perceived by its intended audience. What do I mean?

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Ooh we’re all becoming teenagers…..!

No it’s not a magic trick or plastic surgery on a global scale or even some airborne virus from Fringe, but quite bizarrely we are about to enter the decade of the teens – the 20 teens and we are all about to become teenagers again. Woo…. Hoo?

It’s weird, I used to look at my driving licence after I had just passed my test and think WOW, 2043 – I can drive until then? I’ll be sooooooo old. 🙂 And yes it’s still a way away, but now I am on the ‘other’ side of the divide and the fact that we are about to go into 2010 just drives home the fact that another year has passed us by and time just will not stop! Boo time!

I know I’m not telling you anything you don’t know, I just felt the need to express my thoughts about this, because like me I just know you are probably sitting thinking – crap that year went fast and I’m soooo glad it’s over over OR crap that year went fast – it was soooo much fun. Whichever it is for you: “Crap that year really went fast!”

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Networking – how to make it work for your business

This post covers what I think is one of the most effective ways of generating leads for your business: Networking – the traditional face to face type.

As most networking groups wind down for the Christmas break, now is the perfect time to look at what your networking strategy is going to be for the New Year. And by strategy I simply mean how are you going to be using networking to promote your business?

Networking is Marketing

If you aren’t doing any networking as yet for your business, it is certainly something you should be thinking about. Networking is a very useful marketing strategy. To get the most out of your networking, however, you need to consider the following:

1. Networking is a long-term strategy. You may think that if after your first networking meeting you don’t walk away wi...

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Marketing Basics: Save money on your marketing

Use joint ventures to cut your marketing budget in half and double your list…

Cutting your marketing budget in halfSmall businesses are always looking for ways to save money – especially right now. Joint venture marketing is a perfect way to do this. You share the costs and you share the list.

And it’s EASY!

So in this installment of the Marketing Basics: 17 Ways to Generate Leads for your Business, I am going to give you some ideas on how you can generate leads for your business while keeping your costs down using joint venture marketing.

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Have you got the “Chaos” time?

You know I LOVE this concept.

Clock on Furry CushionsI heard about it at my last Athena group meeting where our guest speaker brought up the concept of chaos time. When she said it I thought, “What on earth is that?” Actually it’s quite simple and something most of us already do – just not in such an organised way.

Chaos Time is a sacrosanct block of time that you mark out in your diary, say once a week or once a fortnight, so that if anything unexpected happens in your business or your life which disrupts the normal smooth flow (yeah right!), you have the time already set aside to ‘catch up’.

Having had nearly two months off ill recently, and having loads to catch up on, I really need Chaos Time and having implemented a new weekly schedule, every Tuesday afternoon is now my Chaos Time. And it feels really good…

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