Category Marketing

Your brand is more than just a logo…

I have to say I get 'slightly' annoyed when I see creative design and "marketing" companies talking about your brand, as if brand is all about the logo, look and visual style of your business.

Your BRAND is more than just a logo!

Your business brand is the very essence of your business and your visual "brand identity" is simply the representation and communication of your brand values. And a visual one that can help your customers and potential customers recognise you with ease and consistency.

So for me, and the team at Just Too Busy, when we help you create your brand, we are doing MORE than just designing you a new logo (although this is something we do very well, I have to say!).

Your business brand consists of key elements that you need to understand and define, so that you can commun...

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Lo-Tech Your Marketing….

In these days of social media, online marketing, SEO and more sometimes going back to basics is the way to go. I'm talking about "lo-teching" your marketing.

I did some direct mail marketing for a client of mine and I decided we should do a 'split test'. You see, the DM approach is usually the glossy flyer or promotional item sent to you target market in the hopes this impresses them so much that they become your customer. and if done right that can work.

However, one of the biggest barriers to DM is getting your 'target' to even open your letter or packet or read the flyer that comes through their door.

So our split test involved a really simple tactic

Have a think…...

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FREE Webinar from Just Too Busy

3 MUST HAVES For Creating a Successful Business Brand

This is a 1-hour FREE webinar where you will discover the THREE fundamental elements of creating, defining and understanding your business brand. For more information click here to go the EventBrite page.

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How to define your business brand…

I love the process of creating a brand (and this is more than just a logo – watch this space for my next post) and for small businesses this often involves their entire business proposition and positioning.

So when I work with my clients, the majority of whom run small businesses, when we talk about brand, we are talking about their whole business, their offering, their target markets and how they can differentiate themselves from the competition and entice their target markets to spend their money with them.

Many small businesses will start marketing and promoting their small business without really thinking through what it actually is they are marketing and promoting and this often means they end up spending money on marketing that’s not working as well as it should for them – because th...

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IS content KING?

I read this great post last week called “60 Proven Ways to Increase Your Online Marketing Influence” on the Hubspot blog and I bookmarked it because I knew I would want to come back to it: 1) to refer to and remind myself of the ways mentioned and 2) because I realised it would be a good basis for a post of my own.

Out of the 60 ways included in the list, 12 of them (that’s 20%) mentioned directly or referred to “content” or “message”.

So IS content King?

Errr simply: YES. Without content you would have no blogs, no newsletters, no websites, no sales letters, no stream, no feed, no… anything. So yes it IS king, but only if you get it right.

Your content is the real vehicle for getting your business, message, brand and more out there – the ways you do it i.e...

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Social Media and Marketing: Using Your Head

During my usual weekly rummage through the delights of the Internet I came across this absolutely wonderful post by Frank Strong, the director of Public Relations at Vocus & PRWeb, a client of TopRank Online Marketing and featured on Top Rank Blog.com. It was called “7 Social Media Lessons from Mr. Miyagi in the Karate Kid”.

A well crafted, currently relevant (vis a vis Karate Kid 2010) and a fondly nostalgic blog post, it really summed up the best way to approach social media and the ways I myself try to approach it. However, out of all the words of Miyagi wisdom “using head for something other than target” hit home the most for me as I see this applying to all forms of marketing and promotion, not just social media.

The biggest mistake businesses make in marketing is trying to sell.

Mar...

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Being Available – it’s all about the contact…

I was reading a great post the other day about how to write a great FAQ page – you can see the whole post here. One of the tips (number 6 actually) was about Being Available to your customers. The point in this case was put a link to your contact page if the customer (or potential customer) has a question that hasn’t been addressed by the FAQ page. And the complaint in this blogger’s case was companies who don’t put their contact details on their website.

And I totally agree. If you don’t put your contact details on your site then it screams “don’t trust us!”. Ok you might not want your address on your site if you work from home (like I do) but there are sites out there that provide products or services but do not have any way for their customers to contact them

I find this so annoying and...

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Is Your Business Wearing a Wedding Dress?

It’s a blind date and you’ve been set up by your BFF with one of her boyfriend’s work colleagues. You’ve spent most of the afternoon getting ready, you’re on your way to the snazzy restaurant you both settled on and you’re starting to get a little nervous and wondering if he’ll be attractive, nice, interesting or funny – or all of the above.

Then you walk through the door and none of that matters. He takes one look at you and bolts through the back door! What did you do wrong? You didn’t even get to say hello. What on earth could have caused him to flee so suddenly?

Do you think the fact that you are wearing a wedding dress just might have had something to with it? Err duh! Of course! Who turns up to a blind date in a wedding dress? It screams D E S P E R A T E!!! And no-one wants to go ou...

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Quick-Start, Kick-Start Marketing Checklist

How to quick-start, kick-start your marketing….

If you know you should be doing marketing for your business but aren’t getting round to it then here are a few ideas to get your marketing off the ground, quickly:

  1. Find ONE networking group in your area and go along as a guest – more groups will let you participate as a member and you can meet new people quickly and easily without spending a fortune. It will also give you the opportunity to see if you might even want to join that networking group. If, however, you don’t think it’s for you then you haven’t spent a fortune to find this out.
  2. Sort out your email signature – if this doesn’t have – at the very least – your website address and your phone number in it – along with your logo, then you are wasting a FREE marketing opportunity every si...
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Internet Marketing versus ‘real’ marketing – a RANT!

Yes I am having a rant!

Very simply, it really frustrates me to see “Internet Marketing” being touted as the answer to a small business’s marketing dreams. I come across so many instances of pure marketing being substituted with Internet marketing that I wonder if anyone who reads that information will ever move beyond the IM holy grail of building a list, selling online products and holding teleseminars and workshops (oh and don’t forget the flagship product of exclusive one-to-one coaching.)

So yes I am having a rant about how Internet marketing is portrayed and then perceived by its intended audience. What do I mean?

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