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Archive for the ‘Twitter’ Category
|Social Media and Marketing: Using Your Head
Tuesday, September 21st, 2010
During my usual weekly rummage through the delights of the Internet I came across this absolutely wonderful post by Frank Strong, the director of Public Relations at Vocus & PRWeb, a client of TopRank Online Marketing and featured on Top Rank Blog.com. It was called “7 Social Media Lessons from Mr. Miyagi in the Karate Kid”.
A well crafted, currently relevant (vis a vis Karate Kid 2010) and a fondly nostalgic blog post, it really summed up the best way to approach social media and the ways I myself try to approach it. However, out of all the words of Miyagi wisdom “using head for something other than target” hit home the most for me as I see this applying to all forms of marketing and promotion, not just social media.
The biggest mistake businesses make in marketing is trying to sell.
Marketing (removing advertising and direct mail from this) is not about selling. It is about communicating. It is about building relationships with your customers and those people you want to become your customers. It’s about trust.
And it’s hard to trust someone who just wants you to buy something and doesn’t really appear to care about anything else. This is why successful Twitterers are those who engage and share. This is why successful online (and offline) networkers are those who ask questions and listen. So coming back to social media and Mister Miyagi:
Here are my three Once A Day Tips to help you Use Your Head in social media:
- Share something relevant to your area of expertise with your community or
- Answer one question or reply to one comment, using your business expertise or personal experience, or
- Create a communication that is simply fun, spontaneous or interesting and nothing to do with your business expertise.
If you can do one of these once a day and avoid the sell, then your profile on social media platforms will become more credible and more valuable to the people you share it with. And in turn you’ll find it will become a more effective marketing strategy for you.
Tags: business marketing, Marketing, marketing for small business, marketing tips, online marketing, social media, successful marketing
Posted in Marketing, Twitter | Comments Off
Twitter: what’s it all about then?
Thursday, April 9th, 2009
The Essential Twitter Dichotomy…
It’s quite funny. The amount of tweets on Twitter I see that say, “Just joined Twitter, what’s it all about?” or “New to Twitter – help!”. I do have to laugh because that was me about two months ago.
I had heard of Twitter – I think the first time I heard about it was last summer – say August 08. But apart from knowing it was some kind of social media tool I had absolutely no idea what it what was, what it was for and why on earth I should care!
Oh the beauty and benefit of hindsight! I wouldn’t be without Twitter now, but the question is still posed by many – both newbies and veterans and me on occasion – “what’s it all about then?” And by that I mean some people are still struggling to understand the uses and benefits of Twitter; others are having ‘discussions’ on how best to use Twitter or what it’s greatest strengths are.
I say… IT DEPENDS! Just like any other marketing strategy in the stable, Twitter and social media at large, does what you need it to do – if you know what that is! Those people who join because they think they should are the same people who have a blog but no idea why (or what to do with it). On the flip side those Twitterati, the IM gurus, the 10k plus followers people have a vastly different viewpoint.
This post examines what Twitter means to different people and how it can be used to suit both different marketing strategies and different agendas – i.e. what they hope Twitter will do for them.
Tags: Marketing, marketing tips, Twitter, Twitter for business, Why Twitter?
Posted in General, Marketing, Twitter | Comments Off
My Twitter Business Interview
Friday, March 6th, 2009
Yes I know I have done quite a few posts this week on Twitter, but it really is a seriously good tool for business. It is certainly going to explode this year as one of the most important social media marketing strategies.
I was asked, by a fellow Twitter user, to comment on how I use Twitter for my business. It’s a great read and may impart some useful tips on how to approach Twitter for your own business. Here is my Twitter Business Interview.
If you want to know more about Twitter then sign up the Just Too Busy mailing list and I will be covering the first steps to getting started: Just Too Busy Newlsetter
Posted in Business Focus, Twitter | Comments Off
Loving Twitter! Are You? How to be successful with Twitter
Thursday, March 5th, 2009
I must be doing something right – I joined Twitter on 16th Feb (just over two short weeks ago now) and I have passed two milestones tonight: I now have over 100 followers and I have updated over 210 tweets.
If you want to know my Twitter secrets then sign up to my newsletter here: Just Too Busy Newsletter – as the article in my next issue will cover just what I did and how I am growing my follower base all the time. You can even learn how I got my first Twitter client.
Or if you can’t wait then you can download this free ebook called “How to Get Started Using Twitter” – it’s by a fellow Tweeter called Mark Shaw and you can find this book here.
If you have any questions then just get in touch or leave a comment I will get back to you. You can also follow me on Twitter @JustTooBusy.
Posted in Business Focus, General, Marketing, Twitter | 1 Comment »