blog tagged posts

Social Media and Marketing: Using Your Head

During my usual weekly rummage through the delights of the Internet I came across this absolutely wonderful post by Frank Strong, the director of Public Relations at Vocus & PRWeb, a client of TopRank Online Marketing and featured on Top Rank It was called “7 Social Media Lessons from Mr. Miyagi in the Karate Kid”.

A well crafted, currently relevant (vis a vis Karate Kid 2010) and a fondly nostalgic blog post, it really summed up the best way to approach social media and the ways I myself try to approach it. However, out of all the words of Miyagi wisdom “using head for something other than target” hit home the most for me as I see this applying to all forms of marketing and promotion, not just social media.

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Marketing basics: Blogging for your business and can it get you any?

First things first.  What is a blog?  A blog is a simple, cost-effective way to get an online presence for your business.  Blogs are basically a form of website but one that is set up to be changed or added to easily so that you can communicate regularly with your readers.

And even if you have a website already they are a good way to boost your rankings – especially if you have a link back to your site on every post and people start to follow it. Most people hear blog and panic!  If that’s you (like initially it was me!) then don’t.  They are easy to set up and easy to manage.  They are not necessarily easy to keep going but like any part of your business they require commitment.

Can a blog get you business?

There are plenty of people out there who resoundingly say YES! – blogging can get you business.  I say, it depends.

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