Every business needs a bright spark now and then...

Every business needs a bright spark now and then...

We LOVE developing creative ideas, designs and marketing strategies for small businesses. Read More

DUCKS IN A ROW...

DUCKS IN A ROW...

We offer a "pick 'n' mix" range of marketing services and advice that will help you get your marketing and business ducks in a row. Read More

 

branding strategy tagged posts

How to define your business brand…

I love the process of creating a brand (and this is more than just a logo – watch this space for my next post) and for small businesses this often involves their entire business proposition and positioning.

So when I work with my clients, the majority of whom run small businesses, when we talk about brand, we are talking about their whole business, their offering, their target markets and how they can differentiate themselves from the competition and entice their target markets to spend their money with them.

Many small businesses will start marketing and promoting their small business without really thinking through what it actually is they are marketing and promoting and this often means they end up spending money on marketing that’s not working as well as it should for them – because th...

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