business marketing tagged posts

Marketing Basics: Your email signature…

…Showcasing your business in one paragraph (or thereabouts!)

Have a think…  How many emails do you send each day?  How many do you send a week?

at symbolThe number of emails you send out each day or each week equates to the same number of opportunities to generate a lead for your business.

It’s free, it’s easy and every time you send an email out you could be showcasing your business (or different aspects of it) to your contacts and potential customers.

Most emails I get now, have email signatures – so the tactic seems to have caught on.  But there is a right way and a wrong way to do it.  Here’s the RIGHT way (we don’t need to worry about the WRONG way because you’re not going to go off and do that are you?)

The Right Way

Include all your contact details. You might think that by sending an em...

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Marketing Basics: Your business card and what you SHOULD be doing with it!

business-cardWhen starting a business one of the first things everyone says they need is a business card.  But how many of us actually think about why we need one?

What do you really use your business card for?  Well, you can give it to people who you think might be interested in your business so that they can keep in touch with you.

But did you think that you can use your business card to actually encourage those people (or prospects) to “make that call”? (Or send you an email….?)

Yes your business card is a compact delivery method of your key company and contact info, but it is also a marketing tool...

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