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Posts Tagged ‘business’|
Thursday, September 23rd, 2010
During my usual weekly rummage through the delights of the Internet I came across this absolutely wonderful post by Frank Strong, the director of Public Relations at Vocus & PRWeb, a client of TopRank Online Marketing and featured on Top Rank Blog.com. It was called “7 Social Media Lessons from Mr. Miyagi in the Karate Kid”.
A well crafted, currently relevant (vis a vis Karate Kid 2010) and a fondly nostalgic blog post, it really summed up the best way to approach social media and the ways I myself try to approach it. However, out of all the words of Miyagi wisdom “using head for something other than target” hit home the most for me as I see this applying to all forms of marketing and promotion, not just social media.
Monday, March 16th, 2009
OK so Public Relations – or PR – was one of the alternatives I suggested to advertising in the last Marketing Basics post. It is also something we should all be doing to promote our businesses. There is so much to write about PR that this could be the longest newsletter ever. But I really don’t want to bore you – ok – I really want to try not to bore you!
There are three main things I think you should know and remember about PR and they are what I lovingly call the Three Cs:
Here is the explanation of the 3 Cs in what I hope will be an illuminating fashion.