direct mail tagged posts

Lo-Tech Your Marketing….

In these days of social media, online marketing, SEO and more sometimes going back to basics is the way to go. I'm talking about "lo-teching" your marketing.

I did some direct mail marketing for a client of mine and I decided we should do a 'split test'. You see, the DM approach is usually the glossy flyer or promotional item sent to you target market in the hopes this impresses them so much that they become your customer. and if done right that can work.

However, one of the biggest barriers to DM is getting your 'target' to even open your letter or packet or read the flyer that comes through their door.

So our split test involved a really simple tactic

Have a think…...

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