OK so Public Relations – or PR – was one of the alternatives I suggested to advertising in the last Marketing Basics post. It is also something we should all be doing to promote our businesses. There is so much to write about PR that this could be the longest newsletter ever. But I really don’t want to bore you – ok – I really want to try not to bore you!
There are three main things I think you should know and remember about PR and they are what I lovingly call the Three Cs:
Here is the explanation of the 3 Cs in what I hope will be an illuminating fashion.