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Posts Tagged ‘marketing experts and consultants’|
Wednesday, February 10th, 2010
Yes I am having a rant!
Very simply, it really frustrates me to see “Internet Marketing” being touted as the answer to a small business’s marketing dreams. I come across so many instances of pure marketing being substituted with Internet marketing that I wonder if anyone who reads that information will ever move beyond the IM holy grail of building a list, selling online products and holding teleseminars and workshops (oh and don’t forget the flagship product of exclusive one-to-one coaching.)
So yes I am having a rant about how Internet marketing is portrayed and then perceived by its intended audience. What do I mean?
Tags: business marketing, How to market your business, Marketing, marketing experts and consultants, marketing for small business, marketing your business, small business marketing, successful marketing
Posted in Just Too Busy, Marketing | Comments Off
Monday, March 16th, 2009
OK so Public Relations – or PR – was one of the alternatives I suggested to advertising in the last Marketing Basics post. It is also something we should all be doing to promote our businesses. There is so much to write about PR that this could be the longest newsletter ever. But I really don’t want to bore you – ok – I really want to try not to bore you!
There are three main things I think you should know and remember about PR and they are what I lovingly call the Three Cs:
Here is the explanation of the 3 Cs in what I hope will be an illuminating fashion.