marketing your business tagged posts

Internet Marketing versus ‘real’ marketing – a RANT!

Yes I am having a rant!

Very simply, it really frustrates me to see “Internet Marketing” being touted as the answer to a small business’s marketing dreams. I come across so many instances of pure marketing being substituted with Internet marketing that I wonder if anyone who reads that information will ever move beyond the IM holy grail of building a list, selling online products and holding teleseminars and workshops (oh and don’t forget the flagship product of exclusive one-to-one coaching.)

So yes I am having a rant about how Internet marketing is portrayed and then perceived by its intended audience. What do I mean?

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