Every business needs a bright spark now and then...

Every business needs a bright spark now and then...

We LOVE developing creative ideas, designs and marketing strategies for small businesses. Read More

DUCKS IN A ROW...

DUCKS IN A ROW...

We offer a "pick 'n' mix" range of marketing services and advice that will help you get your marketing and business ducks in a row. Read More

 

Marketing tagged posts

Your brand is more than just a logo…

I have to say I get 'slightly' annoyed when I see creative design and "marketing" companies talking about your brand, as if brand is all about the logo, look and visual style of your business.

Your BRAND is more than just a logo!

Your business brand is the very essence of your business and your visual "brand identity" is simply the representation and communication of your brand values. And a visual one that can help your customers and potential customers recognise you with ease and consistency.

So for me, and the team at Just Too Busy, when we help you create your brand, we are doing MORE than just designing you a new logo (although this is something we do very well, I have to say!).

Your business brand consists of key elements that you need to understand and define, so that you can commun...

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FREE Webinar from Just Too Busy

3 MUST HAVES For Creating a Successful Business Brand

This is a 1-hour FREE webinar where you will discover the THREE fundamental elements of creating, defining and understanding your business brand. For more information click here to go the EventBrite page.

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How to define your business brand…

I love the process of creating a brand (and this is more than just a logo – watch this space for my next post) and for small businesses this often involves their entire business proposition and positioning.

So when I work with my clients, the majority of whom run small businesses, when we talk about brand, we are talking about their whole business, their offering, their target markets and how they can differentiate themselves from the competition and entice their target markets to spend their money with them.

Many small businesses will start marketing and promoting their small business without really thinking through what it actually is they are marketing and promoting and this often means they end up spending money on marketing that’s not working as well as it should for them – because th...

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Social Media and Marketing: Using Your Head

During my usual weekly rummage through the delights of the Internet I came across this absolutely wonderful post by Frank Strong, the director of Public Relations at Vocus & PRWeb, a client of TopRank Online Marketing and featured on Top Rank Blog.com. It was called “7 Social Media Lessons from Mr. Miyagi in the Karate Kid”.

A well crafted, currently relevant (vis a vis Karate Kid 2010) and a fondly nostalgic blog post, it really summed up the best way to approach social media and the ways I myself try to approach it. However, out of all the words of Miyagi wisdom “using head for something other than target” hit home the most for me as I see this applying to all forms of marketing and promotion, not just social media.

The biggest mistake businesses make in marketing is trying to sell.

Mar...

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Quick-Start, Kick-Start Marketing Checklist

How to quick-start, kick-start your marketing….

If you know you should be doing marketing for your business but aren’t getting round to it then here are a few ideas to get your marketing off the ground, quickly:

  1. Find ONE networking group in your area and go along as a guest – more groups will let you participate as a member and you can meet new people quickly and easily without spending a fortune. It will also give you the opportunity to see if you might even want to join that networking group. If, however, you don’t think it’s for you then you haven’t spent a fortune to find this out.
  2. Sort out your email signature – if this doesn’t have – at the very least – your website address and your phone number in it – along with your logo, then you are wasting a FREE marketing opportunity every si...
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Internet Marketing versus ‘real’ marketing – a RANT!

Yes I am having a rant!

Very simply, it really frustrates me to see “Internet Marketing” being touted as the answer to a small business’s marketing dreams. I come across so many instances of pure marketing being substituted with Internet marketing that I wonder if anyone who reads that information will ever move beyond the IM holy grail of building a list, selling online products and holding teleseminars and workshops (oh and don’t forget the flagship product of exclusive one-to-one coaching.)

So yes I am having a rant about how Internet marketing is portrayed and then perceived by its intended audience. What do I mean?

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Marketing Basics: Save money on your marketing

Use joint ventures to cut your marketing budget in half and double your list…

Cutting your marketing budget in halfSmall businesses are always looking for ways to save money – especially right now. Joint venture marketing is a perfect way to do this. You share the costs and you share the list.

And it’s EASY!

So in this installment of the Marketing Basics: 17 Ways to Generate Leads for your Business, I am going to give you some ideas on how you can generate leads for your business while keeping your costs down using joint venture marketing.

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Taking the “SHOULD” out of your marketing

How to break free of the marketing activities
that everyone else says you should be doing!

Woman with lots of stickies

As a small business owner, responsible for pretty much everything from running the finances, to making the tea, from organising your diary to doing the marketing, have you ever felt overwhelmed by all the different marketing activities you think you should be doing – because everyone else is?

I know I have done in the past!

I have spoken to three people in the last week or so where the topic of conversation was just this: what marketing should I be doing and how do I know it’s the right thing?

With more and more ways to communicate with your target market, it seems that the choices for marketing activity is just growing. The explosion of social media has just compounded this. For example some people say that to be effective in your marketing you SHOULD be doing a monthly email newsletter, a weekly or daily blog, Twittering like crazy and regular online networking etc.

WRONG! Your marketing, your specific marketing for your specific small business, is just that: specific. Just because other people are doing those things, doesn’t mean you have to or SHOULD.

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The essence of brand…

arrows-confusion-1…The essence of your business

I have been talking to a few new clients recently and all seem to be in a similar position. They have an amazing passion for what they do and want to run their own business, but when it comes to actually working out what it actually is they want to do in their business, something happens.

Either, they have been caught up in a ‘title’ and feel they have to reflect that or due to the very helpful comments and suggestions from friends and family, have moved so far from their original idea that they are not really sure what they are doing any more.

When I find clients in either of these situations, or indeed in any situation that means they have lost sight of their business brand, one of the things I do – usually before we do anything else – is to take them back to the very beginning. As a certified marketing coach one of my skills is to help my clients ‘find’ their brand (again).

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Marketing Basics: Your email signature…

…Showcasing your business in one paragraph (or thereabouts!)

Have a think…  How many emails do you send each day?  How many do you send a week?

at symbolThe number of emails you send out each day or each week equates to the same number of opportunities to generate a lead for your business.

It’s free, it’s easy and every time you send an email out you could be showcasing your business (or different aspects of it) to your contacts and potential customers.

Most emails I get now, have email signatures – so the tactic seems to have caught on.  But there is a right way and a wrong way to do it.  Here’s the RIGHT way (we don’t need to worry about the WRONG way because you’re not going to go off and do that are you?)

The Right Way

Include all your contact details. You might think that by sending an em...

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