Every business needs a bright spark now and then...

Every business needs a bright spark now and then...

We LOVE developing creative ideas, designs and marketing strategies for small businesses. Read More

DUCKS IN A ROW...

DUCKS IN A ROW...

We offer a "pick 'n' mix" range of marketing services and advice that will help you get your marketing and business ducks in a row. Read More

 

small business tagged posts

Have you got the “Chaos” time?

You know I LOVE this concept.

Clock on Furry CushionsI heard about it at my last Athena group meeting where our guest speaker brought up the concept of chaos time. When she said it I thought, “What on earth is that?” Actually it’s quite simple and something most of us already do – just not in such an organised way.

Chaos Time is a sacrosanct block of time that you mark out in your diary, say once a week or once a fortnight, so that if anything unexpected happens in your business or your life which disrupts the normal smooth flow (yeah right!), you have the time already set aside to ‘catch up’.

Having had nearly two months off ill recently, and having loads to catch up on, I really need Chaos Time and having implemented a new weekly schedule, every Tuesday afternoon is now my Chaos Time. And it feels really good…

Read More

Marketing Basics: Public Relations – how to shout about your business success!

istock_000004351322xsmall2

OK so Public Relations – or PR – was one of the alternatives I suggested to advertising in the last Marketing Basics post.  It is also something we should all be doing to promote our businesses.  There is so much to write about PR that this could be the longest newsletter ever.  But I really don’t want to bore you – ok – I really want to try not to bore you!

There are three main things I think you should know and remember about PR and they are what I lovingly call the Three Cs:

Content

Contacts

Consistency

Here is the explanation of the 3 Cs in what I hope will be an illuminating fashion.

Read More