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Marketing basics: Blogging for your business and can it get you any?

First things first.  What is a blog?  A blog is a simple, cost-effective way to get an online presence for your business.  Blogs are basically a form of website but one that is set up to be changed or added to easily so that you can communicate regularly with your readers.

And even if you have a website already they are a good way to boost your rankings – especially if you have a link back to your site on every post and people start to follow it. Most people hear blog and panic!  If that’s you (like initially it was me!) then don’t.  They are easy to set up and easy to manage.  They are not necessarily easy to keep going but like any part of your business they require commitment.

Can a blog get you business?

There are plenty of people out there who resoundingly say YES! – blogging can get you business.  I say, it depends.

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