The Essential Twitter Dichotomy…
It’s quite funny. The amount of tweets on Twitter I see that say, “Just joined Twitter, what’s it all about?” or “New to Twitter – help!”. I do have to laugh because that was me about two months ago.
I had heard of Twitter – I think the first time I heard about it was last summer – say August 08. But apart from knowing it was some kind of social media tool I had absolutely no idea what it what was, what it was for and why on earth I should care!
Oh the beauty and benefit of hindsight! I wouldn’t be without Twitter now, but the question is still posed by many – both newbies and veterans and me on occasion – “what’s it all about then?” And by that I mean some people are still struggling to understand the uses and benefits of Twitter; others are having ‘discussions’ on how best to use Twitter or what it’s greatest strengths are.
I say… IT DEPENDS! Just like any other marketing strategy in the stable, Twitter and social media at large, does what you need it to do – if you know what that is! Those people who join because they think they should are the same people who have a blog but no idea why (or what to do with it). On the flip side those Twitterati, the IM gurus, the 10k plus followers people have a vastly different viewpoint.
This post examines what Twitter means to different people and how it can be used to suit both different marketing strategies and different agendas – i.e. what they hope Twitter will do for them.Read More